2007-09-05

Obama-Oprah '08

Whoa! Oprah is taking an active role in the Obama campaign.
Oprah Winfrey, the nation's wealthiest African American and host of an afternoon television program, endorsed Sen. Barack Obama (D-Ill.) in May. Now, she is in discussions with his advisers about playing a broader role in the campaign -- possibly as a surrogate on the stump or an outspoken advocate -- or simply bringing her branding magic to benefit his White House bid.
Shouldn't this do it? I mean, she sells reading, of all things. In America. It bears imagining that she could do the same for voting.

Of course, the counter-argument is that Oprah viewers are die-hard Hilary voters. I wonder.

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