He's proposing things he knows won't make a difference, then admits it:
At a town hall in Fresno, CA, McCain admitted that the offshore drilling proposal he unveiled last week would probably have mostly "psychological" benefits, NBC/NJ’s Adam Aigner-Treworgy notes. "Even though it may take some years, the fact that we are exploiting those reserves would have psychological impact that I think is beneficial."
In other words, "It won't do shit for you, but it'll make you feel like something is being done." That's not beneficial. In fact, it's the exact opposite of beneficial.
This isn't quite right, of course. McCain's policies will have more than just psychological benefits. A few Texas oilmen will get even richer. Thank god! They've had it rough.